Two years ago, Google plunged vertically into the slim Internet Browser market with the launch of Google Chrome. Today, Chrome is the third most widely-used internet browser, trailing only to Internet Explorer (the market leader) and Firefox. [1] What is the source of this success?
Its Google and thus its simple! Chrome, like it's search-engine forefather, is a simplified, more user-friendly version of an existing product. Consumers will rarely have to consult a help button for chrome and they will not have to worry about keeping up with new versions. In fact, a key selling point for Chrome is that, unlike Internet Explorer, it updates often and automatically (there will be no Google Chrome 7.0) and consumers rarely notice.
Additionally, Chrome is a major step towards Google's manifest destiny "to organize the world's information and make it universally accessible and useful"[2] and I commend them on their approach to product development - give the consumer what they want, minimize the clutter, and make it easy to use. Imagine if the corporations we work for were capable of developing an effective information system with an interface consisting of one input box and a logo. For obvious reason (i.e. sensitive information protection, slow internal networks, inadequate finances, inadequate human resources, etc.) many companies use complicated internal information systems that require training and patience (i.e.Worldox). Could Google's next move be horizontal into Corporate systems? Can their simplistic approach to data processing be implemented among firms struggling with too much clutter? Or did they already do that with Goggle Docs and I didn't get the memo?
No comments:
Post a Comment